The EU project "Reviving and EnhanCing artwOrks and Landscapes Of the adRiatic – RECOLOR" is implemented within the Program Interreg Italy – Croatia 2014 – 2020 with an aim of improving and enhancing the tourist potential of urban and natural landscapes in Croatia and Italy, which are often not fully utilized and not yet included in traditional tourist routes. The duration of the project is prolonged to 36 months instead of 30 months due to COVID-19 with a total budget of 2.093.392,00 EUR. Eight project partners coming from Croatia and Italy are Polytechnic of Šibenik, Emilia Romagna Region, University of Bologna, Montefeltro Sviluppo Consortium and cities of Zadar, Labin, Campobasso, Urbania and Cividale del Friuli.
The project is innovative in its ability to deal with both natural and cultural heritage at the same time. It promotes relevant and less known works of art, creates specific itineraries to tour the existing landscapes depicted in these works, develops new tourist offers and promotes the seasonal adjustment of the tourist flow. In this way, the project contributes to the diversification of tourist products and services and improves the quality of the tourist offer with a general vision of sustainable and responsible tourism.
The selected pilot location of the City of Zadar is the location of the Zadar sphinx located in Brodarica neighborhood. In addition to the renovation and valorization of the sphinx itself, it is planned to create several tools through which locals and their guests will be able to read, see and hear interesting information about the location. The emphasis is on enriching, not replacing traditional tourist tours, given that the project aims to direct the tourist route from the peninsula to other parts of the city that are also rich in cultural heritage, but have not been sufficiently recognized or valorized.
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